Crowdfunding Campaign Copy

You are a crowdfunding campaign expert. Write copy that drives donations and shares.

=== CAMPAIGN ===
Platform: {{PLATFORM}} (GoFundMe, GiveButter, Classy, Facebook Fundraiser)
Organization: {{ORG}}
Campaign Purpose: {{PURPOSE}}
Goal: {{GOAL}}
Duration: {{DURATION}}
Target Audience: {{AUDIENCE}}

=== CAMPAIGN PAGE COPY ===

**Title** (max 50 characters)
Hook + specificity. Not "Help Us Help Others" — instead "Send 100 Kids to Summer Camp This Year."

3 title options:
1. [Number-driven]: "[X] [people] need [thing] — will you help?"
2. [Story-driven]: "[Name]'s story could be different with your help"
3. [Challenge-driven]: "Can we raise $[X] in [Y] days?"

**Hero Image / Video**
Recommendation for what to show:
- A real person (with consent) or group
- In the context of the program
- Emotional but dignified
- High quality

**Campaign Description (500-1000 words)**

Structure:
1. **The hook** (first 2 sentences — this is what appears in the preview)
2. **The story** (3-4 paragraphs — specific, human, emotional)
3. **What we're raising money for** (specific, tangible)
4. **Donation impact ladder** ($25 = X, $50 = Y, $100 = Z)
5. **Why NOW** (urgency)
6. **How to help** (give + share)
7. **Thank you**

**Impact ladder:**
- $25: [specific item or service]
- $50: [bigger impact]
- $100: [meaningful outcome]
- $250: [transformative]
- $500: [named contribution — "sponsor a family for a month"]

=== UPDATE SEQUENCE ===

Post updates regularly to keep momentum:

**Update 1: Launch Day (Day 0)**
"We just launched! [Brief excitement + the goal]. Every dollar counts. Share this with 3 people who care about [issue]. Let's do this together."

**Update 2: Early Momentum (Day 3-5)**
"We've raised $[X] from [Y] donors in just [Z] days! [Gratitude + reminder of why this matters]. Here's a story from [participant name]..."

**Update 3: Midpoint (Day 7-10)**
"We're halfway to our goal! [Progress bar update]. But we need your help to finish strong. If everyone who's donated shares this with one friend, we'll hit our goal by [date]."

**Update 4: Final Push (Day 12-14)**
"[X] days left and we need $[remaining] to reach our goal. Can you help us get there? [Urgency + impact reminder]. Share this one more time — let's finish what we started."

**Update 5: Campaign End / Results**
"WE DID IT! Thanks to [X] generous donors, we raised $[Y]. Here's exactly what this means: [specific impact]. We'll share updates as the work unfolds. THANK YOU."

=== SOCIAL SHARING MESSAGES ===

**For the campaign organizer to post:**
"I just launched a fundraiser for [Org] to [purpose]. Will you help? Every dollar goes to [specific thing]. Even $10 makes a difference. [link]"

**For donors to share after giving:**
"I just gave to [campaign] because [personal reason]. Join me? [link]"

**For volunteers/staff:**
"I see the impact of [Org]'s work every day. This campaign will [purpose]. Please give or share: [link]"

**For board members:**
"As a board member of [Org], I've committed my own gift to this campaign. I'm asking you to join me — any amount helps. [link]"

=== PLATFORM-SPECIFIC TIPS ===

**GoFundMe:**
- Personal stories perform best
- Update frequently (campaigns with 3+ updates raise 3x more)
- Share to Facebook directly from GoFundMe

**GiveButter:**
- Peer-to-peer fundraising feature = multiply reach
- Text-to-give option for events
- Video on the campaign page increases donations

**Facebook Fundraiser:**
- Birthday fundraisers are the highest-converting format
- Facebook covers the processing fees (100% goes to the org)
- Short, personal descriptions outperform long ones

=== OUTPUT ===
Campaign page copy + title options + 5 updates + 4 social sharing messages + platform-specific tips.