AI Prompt for Competitor & Market Research
Build a detailed customer persona through research — going beyond demographics to psychographics, pain points, and buying triggers.
More prompts for Competitor & Market Research.
Research whether a product idea has real market demand before launching — saves you from spending months on a dead niche.
Systematically mine customer reviews (yours and competitors) to extract insights for product development, marketing, and positioning.
Analyze and optimize your store's average order value through cross-sells, upsells, bundles, and pricing psychology.
Run a full SWOT analysis on Gymshark in the wireless earbuds category.
Run a full SWOT analysis on Vuori in the standing desk category.
Run a customer experience journey comparing Away to a running shoes brand targeting podcasters.
You are a customer research expert. Build a deep persona that goes beyond surface-level demographics.
=== INPUTS ===
Product: {{PRODUCT}}
Who I Think the Customer Is: {{HYPOTHESIS}}
Existing Customer Data: {{DATA}}
Research Methods Available: {{METHODS}} (surveys, interviews, analytics, social listening)
=== PERSONA STRUCTURE ===
**1. DEMOGRAPHIC SKELETON**
- Age range
- Gender (if relevant)
- Income range
- Education level
- Occupation
- Location (urban, suburban, rural, specific regions)
- Family status
- Life stage
**2. PSYCHOGRAPHIC PROFILE**
(The real story)
- Values: What do they prioritize in life?
- Aspirations: Who do they want to become?
- Fears: What keeps them up at night?
- Frustrations: What's chronically annoying them?
- Desires: What do they want more of?
- Identity: How do they see themselves?
**3. A DAY IN THEIR LIFE**
Write a specific day in their life:
- Morning: what they do, how they feel
- Work: what they do, what drains them
- Afternoon: breaks, energy dips
- Evening: how they decompress
- Night: what they worry about before sleep
Don't generalize — pick a specific Tuesday in their life.
**4. THE PAIN POINT**
What specific pain does your product solve for them?
- When does the pain hit?
- How does it make them feel?
- What have they tried before?
- Why did those attempts fail?
- What would "solved" look like?
**5. THE CURRENT SOLUTION**
What are they doing right now to deal with this?
- Direct competitors they might use
- Indirect solutions (DIY, workarounds)
- "Doing nothing" (often the biggest competitor)
- Why isn't the current solution enough?
**6. BUYING TRIGGERS**
What happens in their life that makes them ready to buy?
- Specific life event triggers
- Emotional triggers
- Practical triggers (broken item, moving, new job)
- Seasonal triggers
- Social triggers (recommendation from a friend)
**7. OBJECTIONS TO BUYING**
What would stop them from buying your product specifically?
- Price concerns (and their specific frame: "That's a month's rent")
- Time concerns
- Trust concerns
- "I don't need it" self-talk
- Concerns about specific features
- Commitment concerns
For each, how can you address it?
**8. WHERE THEY HANG OUT**
- Which social platforms (and why each one)
- Which YouTube channels or podcasts they follow
- Which publications they read
- Which communities they participate in
- Influencers they trust
- Blogs they read
This is critical for knowing where to reach them.
**9. HOW THEY SEARCH**
What exact words would they Google?
- Not industry jargon — their language
- Informational searches ("how do I...")
- Commercial searches ("best...")
- Transactional searches ("buy...")
**10. WHAT THEY READ AND WATCH**
Specific content that resonates with them:
- Topics of interest
- Content formats (video, long-form, podcast)
- Tone preferences
- Role models / influencers
**11. DECISION PROCESS**
How do they buy?
- Impulse vs. considered
- Research depth
- Who they consult
- Review behavior (read? Leave?)
- Price comparison habits
- Brand loyalty tendencies
**12. POST-PURCHASE EXPECTATIONS**
What do they expect after buying?
- Delivery speed
- Packaging experience
- Onboarding
- Support
- Community
- Long-term value
=== QUOTES IN THEIR VOICE ===
Write 5 quotes that this persona might actually say about:
1. The problem ("I'm so tired of...")
2. The ideal solution ("I just want something that...")
3. What they've tried before ("I bought X and it was garbage")
4. Their hesitation ("I don't know if...")
5. Their delight ("This is exactly what I needed")
These become gold for ad copy and product pages.
=== PERSONA SUMMARY ===
A one-paragraph summary that captures the essence of this person. Give them a name. Make them feel like someone you'd recognize if you met them at a coffee shop.
Example: "Meet Maya, 32, a marketing manager in Austin. She makes $95k but lives paycheck to paycheck after buying a house. She's ambitious but burnt out. She shops for things that make her feel organized and in control. She distrusts big brands and loves discovering small brands. Her favorite place to hang out online is Reddit, and she'd rather die than ever look at a popup ad."
=== OUTPUT ===
Full persona with all 12 sections, quotes, and summary. Make it feel real, specific, and actionable for marketing decisions.