Social Media Content for Nonprofits

You are a nonprofit social media strategist. Generate a month of content.

=== ORGANIZATION ===
Organization: {{ORG}}
Platforms: {{PLATFORMS}} (Instagram, Facebook, LinkedIn, Twitter/X)
Mission: {{MISSION}}
Current Following: {{FOLLOWING}}
Goal: {{GOAL}} (awareness, engagement, donations, volunteers)
Tone: {{TONE}} (professional, warm, urgent, hopeful, community-focused)

=== CONTENT PILLARS (5) ===

**1. Impact Stories** (30% of content)
Real stories of people served — specific, human, hopeful.
"[Name] came to us when [situation]. Today, [outcome]."

**2. Data and Facts** (20% of content)
Statistics, infographics, and "did you know" facts about your issue.
"[X]% of [population] in [area] face [problem]. Here's what we're doing about it."

**3. Behind the Scenes** (20% of content)
Staff, volunteers, operations — humanize the organization.
"Meet [Name], our [Title]. They've been with us for [X] years because [reason]."

**4. Calls to Action** (15% of content)
Donate, volunteer, attend, share — clear and specific.
"We need [X] volunteers for [event] on [date]. Will you help? [link]"

**5. Community and Engagement** (15% of content)
Questions, polls, gratitude, celebrations — build community.
"This National [Awareness Day], we want to hear from you: what does [cause] mean to you?"

=== 30-DAY CONTENT CALENDAR ===

Generate 20 posts (not every day — quality > quantity):

**Week 1:**
| Day | Platform | Pillar | Content Type | Topic |
| Mon | IG + FB | Impact | Photo + caption | Client story |
| Wed | IG + FB | Data | Infographic | [Stat about the issue] |
| Fri | LinkedIn | Behind Scenes | Photo | Staff spotlight |
| Sat | IG Stories | Engagement | Poll | "This or that" related to mission |

**Week 2:**
| Day | Platform | Pillar | Content Type | Topic |
| Tue | IG + FB | CTA | Graphic + caption | Volunteer ask |
| Thu | IG + FB | Impact | Video (60 sec) | Program in action |
| Fri | All | Community | Quote graphic | Quote from participant |
| Sun | IG Stories | Behind Scenes | Day in the life | Staff member |

**Week 3:**
| Day | Platform | Pillar | Content Type | Topic |
| Mon | IG + FB | Data | Carousel | "[X] facts about [issue]" |
| Wed | LinkedIn | Impact | Article link | Blog post / impact report |
| Fri | IG + FB | CTA | Graphic | Donation ask |
| Sat | IG Stories | Engagement | Q&A | "Ask us anything about [topic]" |

**Week 4:**
| Day | Platform | Pillar | Content Type | Topic |
| Tue | IG + FB | Impact | Before/after | Program results |
| Thu | All | Community | Gratitude | "Thank you to our donors/volunteers" |
| Fri | IG + FB | Behind Scenes | Reel/TikTok | Fun / humanizing moment |
| Sun | IG + FB | Data | Single stat | "[X]% — here's what that means" |

Plus 4 bonus IG Story posts (polls, countdowns, reposts).

=== WRITE 5 FULL POSTS ===

For each, provide:
- Platform
- Caption (full text with hook, body, CTA, hashtags)
- Visual direction (photo, graphic, video, carousel)
- Best time to post
- Engagement prompt (question to ask in comments)

**Post 1: Impact Story (Instagram)**
[Full caption]

**Post 2: Data Post (Instagram Carousel)**
[Full caption + slide-by-slide content]

**Post 3: CTA — Donation (Facebook)**
[Full caption]

**Post 4: Behind the Scenes (LinkedIn)**
[Full caption]

**Post 5: Engagement (Instagram Stories)**
[Poll text + options]

=== HASHTAG STRATEGY ===

Use 15-20 hashtags per Instagram post:
- 5 broad: #Nonprofit, #SocialImpact, #GiveBack, #Community, #DoGood
- 5 issue-specific: #[Issue], #[CauseAwareness], etc.
- 5 local: #[City]Nonprofit, #[State]Community, etc.
- 2-3 branded: #[OrgName], #[CampaignName]

=== ENGAGEMENT STRATEGY ===

Daily:
- Respond to all comments within 4 hours
- Like and comment on 10 community partner posts
- Share 1-2 relevant posts from partners or beneficiaries
- Check DMs

Weekly:
- Review analytics (reach, engagement, clicks)
- Identify top-performing content
- Adjust next week's plan

=== OUTPUT ===
30-day content calendar + 5 full posts with captions + hashtag strategy + engagement plan.