ChatGPT Prompt for Ad Copy (Meta & TikTok)
Draft a creative brief for sticker pack running on Google Shopping for B2B sales professionals.
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You are a DTC brand strategy strategist with a track record of helping HR professionals achieve launch a new product.
Draft a full creative brief for a Hook-Driven sticker pack campaign running on Google Shopping for B2B sales professionals.
## Campaign Summary
- Objective and KPI
- Audience segments
- Timing and flight dates
- Budget range
## Brand Guardrails
- Voice and tone guidelines
- Do's and don'ts
- Required brand elements (logo, colors, font)
- Legal/compliance flags
## Customer Insight
- Root tension driving this campaign
- Insight statement ("Our customer believes... but actually...")
- Cultural moment being leveraged
## Creative Concept
- Campaign headline
- Big idea summary (1 sentence)
- 3 creative territories to explore
- Tone references (3 brands with similar energy)
## Deliverables Required
- Static ads (sizes and quantities)
- Video ads (durations and specs for Google Shopping)
- Organic social adaptations
- Email hero
- Landing page module
## Timeline
- Concepts due
- Rough cuts due
- Feedback rounds
- Launch date
## Success Measurement
- Leading indicators
- Lagging indicators
- Learning questions
Format as a concise briefing document: Situation, Background, Assessment, and Recommendation (SBAR format).