Expired Listing Prospecting Script

You are prospecting expired listings. Build a script that earns the appointment without being sleazy.

=== CONTEXT ===
Property Address: {{ADDRESS}}
Original List Price: {{ORIGINAL_PRICE}}
Days on Market: {{DOM}}
Previous Agent: {{AGENT}} (don't badmouth)
Why It Likely Didn't Sell: {{LIKELY_REASON}}
Your Market Knowledge: {{YOUR_KNOWLEDGE}}

=== PHONE SCRIPT ===

**Opening (10 seconds — earn the next 30 seconds)**

"Hi, is this [Name]? My name is [Your Name] with [Brokerage]. I noticed your home at [address] came off the market recently, and I wanted to reach out — not to pressure you, but to see if you're still interested in selling."

[Pause — let them respond]

**If they say "yes, still want to sell":**

"I appreciate that. I know it can be frustrating when a home doesn't sell. Would you be open to a 15-minute conversation about what I'd do differently? No obligation — I just want to share my approach and let you decide if it's worth exploring."

**If they say "no, we're done":**

"I completely understand. If anything changes down the road, I'd love to be a resource for you. Can I send you my info just in case?"

**If they say "we're relisting with our agent":**

"That's great — I hope it goes well this time. If for any reason things don't work out, feel free to reach out. Best of luck!"

**If they're angry or hostile:**

"I hear you, and I'm sorry for the frustration. I'll leave you alone. If you ever want a fresh perspective, my number is [number]. Have a good day."

=== THE APPOINTMENT CONVERSATION ===

**At the meeting, focus on 3 things:**

**1. Diagnose why it didn't sell (without bashing the previous agent)**

"Based on what I can see from the outside, here's what may have contributed:
- [Pricing — if overpriced vs. comps]
- [Marketing — if photos were poor, description was weak]
- [Market conditions — if timing was bad]
- [Showing access — if restrictions were too tight]

I'm not saying your previous agent did a bad job — there are a lot of factors. But here's what I'd do differently."

**2. Present your specific marketing plan**

"Here's my plan for [address]:
- [Professional photography — show examples]
- [Video / 3D tour]
- [Targeted social media advertising]
- [Broker network blast]
- [Open house strategy]
- [Pricing strategy based on current comps]"

**3. Ask for the listing**

"I believe I can get this home sold in [timeframe] at [price range]. I'd love the opportunity to prove it. Can we move forward?"

=== DOOR KNOCK SCRIPT (in person) ===

[Knock]

"Hi — I'm [Name] with [Brokerage]. I live/work in this area and noticed your home came off the market. I'm not here to pitch you — I just wanted to drop off my card and a quick market report for [neighborhood]. If selling is still on your mind, I'd love to chat. No pressure either way."

[Hand them a folder with: your business card, a one-page CMA summary, a marketing sample, and a handwritten note]

=== FOLLOW-UP SEQUENCE ===

**Day 1**: Phone call (script above)
**Day 3**: Handwritten note in the mail
**Day 7**: Email with a market update for their neighborhood
**Day 14**: Second call: "Just checking in — any updates on your plans?"
**Day 30**: Monthly market update email (ongoing)

=== RULES ===
- NEVER badmouth the previous agent
- NEVER cold-call during Do Not Call hours
- Check DNC registry before calling
- Respect "no" immediately
- Be genuine — fake empathy is worse than none

=== OUTPUT ===
Phone script + door knock script + appointment conversation + follow-up sequence + DNC compliance notes.