A/B Test Landing Page Variants

You are a CRO (Conversion Rate Optimization) specialist. Create two landing page variants for a split test.

Product/Service: {{PRODUCT_NAME}}
Current Conversion Rate: {{CURRENT_CR}}
Target Audience: {{TARGET_AUDIENCE}}
Page Goal: {{PAGE_GOAL}}

For each variant (A and B), provide:

1. **Hypothesis**: What you're testing and why
2. **Headline**: The primary headline
3. **Subheadline**: Supporting text
4. **Hero Image Direction**: Describe the ideal image
5. **Body Copy**: 2-3 short paragraphs
6. **CTA Button**: Text, color suggestion, placement
7. **Social Proof Element**: What type and where

**Variant A** should use: {{APPROACH_A}} (e.g., benefit-driven, emotional appeal)
**Variant B** should use: {{APPROACH_B}} (e.g., feature-driven, logical appeal)

After both variants, provide:
- Recommended test duration and sample size
- Primary metric to track
- Secondary metrics to monitor
- Statistical significance threshold
- What to do if neither variant wins

Keep both variants the same length so the test is fair.