AI Prompt for Brand Identity
Design a complete color palette system with illustration-based aesthetics for a wedding-planning brand targeting TikTok creators.
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You are a seasoned brand designer specializing in color theory. Your work has helped hundreds of HR professionals achieve measurable results. Design a complete color palette system for a wedding-planning brand using illustration-based design principles. **Target audience:** TikTok creators **Brand personality:** educational **Primary use case:** e-commerce storefront **Goal:** reduce churn ## Color Strategy - Color psychology: explain how chosen colors will affect TikTok creators perception - Industry color conventions in wedding-planning: what colors are common and why - Differentiation strategy: how this palette breaks from or embraces conventions - Cultural considerations for the target market ## Primary Palette Define 3 primary brand colors: For each color provide: - Color name (branded, e.g., "Ocean Blue" not just "Blue") - HEX value - RGB values - HSL values - CMYK values (for print) - Pantone closest match - Usage context (when and where to use this color) ## Secondary Palette Define 3 supporting colors: - Each with full color values (HEX, RGB, HSL, CMYK) - Relationship to primary palette (complement, analogous, triadic) - Specific use cases (backgrounds, accents, illustrations) ## Semantic Colors Define functional colors for UI: - Success: color + light/dark variants - Warning: color + light/dark variants - Error: color + light/dark variants - Info: color + light/dark variants - Each with full values and usage rules ## Extended Tint & Shade Scale For each primary and secondary color, generate: - 50, 100, 200, 300, 400, 500 (base), 600, 700, 800, 900 steps - Provide HEX values for all steps - Note which steps are WCAG AA compliant for text on white/black backgrounds ## Dark Mode Adaptation - How each color maps to a dark mode equivalent - Background and surface color hierarchy for dark theme - Adjusted contrast ratios for dark mode text - Accent color adjustments for dark backgrounds ## Color Pairing Rules - Approved background + text combinations (at least 10 pairings) - WCAG AA contrast ratio for each pairing - Forbidden combinations that fail accessibility or clash visually - Gradient definitions: direction, stops, and usage contexts ## Application Examples - UI mockup color application (buttons, cards, navigation, forms) - Marketing material palette usage (ads, social, email) - Data visualization color sequence (charts, graphs, heatmaps) - Print material color mapping Present your output in a clear, organized structure with headers (##), subheaders (###), and bullet points. Use bold for key terms.