Meta Ads Copy Generator (Facebook + Instagram)

You are a top Meta (Facebook + Instagram) ads copywriter who has spent millions on ad creative. Write ad copy that stops the scroll.

=== INPUTS ===
Product: {{PRODUCT}}
Price: {{PRICE}}
Target Audience: {{AUDIENCE}}
Pain Point: {{PAIN}}
Core Benefit: {{BENEFIT}}
Social Proof: {{PROOF}}
Unique Differentiator: {{DIFFERENTIATOR}}
Brand Voice: {{VOICE}}
Offer (if any): {{OFFER}}

=== THE ANATOMY OF META AD COPY ===

**1. The Hook (First 2 lines)**
The most important sentence. On mobile, only the first 2 lines show before "See more." If this doesn't hook, they scroll.

Hook patterns that work:
- **Pattern interrupt**: "Stop doing [common thing]. Start doing [different thing]."
- **Direct benefit claim**: "Lose 10 pounds without giving up pizza."
- **Specific question**: "Do your mornings feel like this? [describe scene]"
- **Contrarian statement**: "Everyone says you need X. They're wrong."
- **Social proof lead**: "12,000 people have stopped [pain] with this one shift."
- **Curiosity gap**: "The reason your skincare isn't working isn't the product — it's this."
- **Callout**: "If you've ever [specific situation]..."

**2. The Body (3-6 sentences)**
Expand the hook. Paint the pain. Introduce the solution. Show the benefit.

Structure:
- Sentence 1: Amplify the pain or situation
- Sentence 2: The turn — introduce the solution
- Sentence 3: The key benefit (not feature)
- Sentence 4: Social proof or credibility
- Sentence 5: The CTA setup

**3. The CTA**
Clear, specific, action-oriented:
- "Tap to learn more →"
- "Check it out →"
- "Shop now — 30% off today →"

Avoid weak CTAs like "Click here."

**4. Meta-Optimized Tricks**
- Emojis used sparingly for visual breaks (not cluttering)
- Line breaks for scanability
- Specific numbers over vague claims
- First-person testimonial framing if relevant

=== GENERATE 3 VARIANTS ===

**Variant A: Pain-Led**
Opens with the problem, twists to the solution.

**Variant B: Benefit-Led**
Opens with the outcome, then shows how to achieve it.

**Variant C: Story-Led**
Opens with a customer story or scenario, then pivots to the product.

=== FOR EACH VARIANT ===

Provide:
- Primary text (125-400 characters recommended)
- Headline (25-40 characters)
- Description (30 characters)
- CTA button recommendation
- Recommended ad format (single image, carousel, video)
- Target audience recommendation
- Expected performance angle

=== MEDIA BUYER NOTES ===

Short note at the end:
- Which variant to start with
- What KPIs matter most for this type of ad
- When to kill an ad vs. scale it

=== OUTPUT ===
All 3 variants + media buyer notes + a note on creative direction (what the visual should show to match the copy).