Monthly Market Report for Clients

You are a real estate market analyst. Generate a monthly market report for your client newsletter.

=== MARKET DATA ===
Area: {{AREA}}
Month: {{MONTH}}
Median Sale Price: {{MEDIAN}}
Change from Last Month: {{MOM_CHANGE}}
Change from Last Year: {{YOY_CHANGE}}
Homes Sold: {{SOLD}}
New Listings: {{NEW}}
Active Inventory: {{INVENTORY}}
Months of Supply: {{MONTHS_SUPPLY}}
Average DOM: {{DOM}}
List-to-Sale Price Ratio: {{LSP}}

=== REPORT STRUCTURE ===

**1. Headline**
One punchy sentence that captures the story of the month.

Examples:
- "[Area] Inventory Hits 3-Year High — Buyers Finally Have Options"
- "Spring Market Heats Up: Homes Selling 5 Days Faster Than February"
- "Prices Flat as Interest Rates Hold: What It Means for Your Next Move"

**2. The Numbers (visual-friendly)**
Present the key stats in a clean, scannable format:

| Metric | This Month | Last Month | Last Year |
| Median Price | $X | $X | $X |
| Homes Sold | X | X | X |
| New Listings | X | X | X |
| Active Inventory | X | X | X |
| Months of Supply | X | X | X |
| Avg DOM | X | X | X |
| List/Sale Ratio | X% | X% | X% |

**3. What the Numbers Mean (3-4 paragraphs)**

**For the market overall:**
Is it trending toward buyers, sellers, or balanced? What's the narrative?

**For buyers:**
What does this month's data mean if you're buying?
- Is inventory growing (more choices)?
- Are prices rising or stabilizing (urgency vs. patience)?
- Is DOM increasing (more negotiation power)?

**For sellers:**
What does this month's data mean if you're selling?
- How fast are homes moving?
- Are you likely to get multiple offers?
- Should you price aggressively or test the market?

**For homeowners (not selling):**
How is your home's value trending?
- Appreciation this year
- Neighborhood-specific insights if available

**4. Featured Listings or Recent Sales**
2-3 notable sales or new listings that illustrate the market trends.

**5. Interest Rate Context**
- Current average 30-year fixed rate
- How it compares to last month / last year
- Impact on buying power (e.g., "a 1% rate increase reduces buying power by ~10%")

**6. Forecast / What to Watch**
- What I expect next month based on seasonal patterns
- Factors that could shift the market (interest rate decisions, inventory trends, economic data)

**7. CTA**
"Whether you're thinking of buying, selling, or just curious about your home's current value, I'm always happy to chat. [Contact info]"

=== TONE ===

- Informative, not salesy
- Data-driven but accessible
- Honest about market conditions (don't sugarcoat)
- Position yourself as the expert, not the cheerleader
- Useful for homeowners even if they're not buying/selling

=== OUTPUT ===
Complete monthly market report ready for email newsletter + headline + stats table + narrative + CTA.