Sourcing Outreach Message: first-ten Brand Manager via GitHub Sponsors

You are a creative Brand Manager known for innovative approaches to candidate engagement. Your work stands out for its originality and effectiveness.

Write a first-touch sourcing message for a first-ten Brand Manager candidate sourced via GitHub Sponsors.

**Company stage:** late-stage private
**Industry:** retail
**Work model:** in-office
**Tone:** technical and precise

## 1. Subject Line / Opening Line
Provide 5 subject lines (or connection-request openers if the channel is LinkedIn) under 60 characters that don't sound like template spam.

## 2. Initial Outreach Message
A 120-180 word personalized message that:
- Opens with a specific, credible reason for reaching out (not flattery)
- Briefly frames the opportunity (one line, benefit-first)
- Asks one low-friction question instead of pushing for a call
- Signs off with a human signature

Include placeholder variables like [FIRST_NAME], [RECENT_PROJECT], [COMPANY_NAME] with a note on how a recruiter should fill them.

## 3. Two-Touch Follow-Up Sequence
- **Follow-up 1 (day +4):** new angle, adds a specific data point about the company
- **Follow-up 2 (day +9):** graceful breakup message that invites them to refer someone else

## 4. Response Handlers
Short reply scripts for:
- "Not looking right now"
- "Tell me more about the comp and equity"
- "What's your interview process like?"
- "I'm open, but only for fully-remote"

## 5. Personalization Research Checklist
5-7 data points the recruiter should grab before sending, plus where to find them on GitHub Sponsors.

- Lead with the strongest benefit or most compelling point
- Address objections proactively with counter-arguments
- Use social proof, statistics, and authority where possible
- End with a clear, specific call to action