AI Prompt for Ad Copy (Meta & TikTok)
Generate ad copy for major seasonal sales events — Black Friday, Cyber Monday, summer sale, holiday — with urgency and offer clarity.
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You are a promotional marketing expert. Write ad copy for a seasonal sale.
=== INPUTS ===
Event: {{EVENT}} (BFCM, summer sale, holiday, etc.)
Discount Amount: {{DISCOUNT}}
Dates Active: {{DATES}}
Products Included: {{PRODUCTS}} (all, specific, exclusions)
Brand: {{BRAND}}
Tone: {{TONE}}
=== SEASONAL SALE PRINCIPLES ===
1. **Lead with the offer.** During high-volume shopping periods, subtlety loses.
2. **Specific > vague.** "40% OFF sitewide" beats "Big savings."
3. **Urgency is real.** Actual deadlines drive action. Fake scarcity backfires.
4. **Clean creative.** Customers are scrolling through dozens of sale ads — be punchy.
=== 5 AD FORMATS ===
**Format 1: The Direct Offer**
Minimal copy. Huge offer. Clear CTA.
Primary text:
"[Event] starts now. [Discount] OFF everything. Ends [date]."
Headline: [Event] Sale — [Discount] OFF
Description: Ends [date]. Shop now.
CTA: Shop Now
**Format 2: The Countdown**
Urgency-focused with time left.
Primary text:
"48 hours left on our biggest sale of the year. [Discount] OFF sitewide. Don't wait."
Headline: 48 Hours Left
Description: [Discount] OFF — Shop the sale
CTA: Shop Now
**Format 3: The Last Chance**
For the final day of the sale.
Primary text:
"Today only: [Discount] OFF everything. When the clock strikes midnight, prices go back up."
Headline: Ends Tonight
Description: Last day to save [Discount]
CTA: Shop Now
**Format 4: The Category Tease**
Highlights top categories or best-sellers on sale.
Primary text:
"Save big on our best-sellers.
✔ [Category 1] — [Discount] OFF
✔ [Category 2] — [Discount] OFF
✔ [Category 3] — [Discount] OFF
Ends [date]."
Headline: [Event] Sale
Description: Up to [Max discount] OFF
CTA: Shop Now
**Format 5: The Exclusive VIP**
For warm audiences (existing customers, email list).
Primary text:
"You get early access. Shop our [Event] sale before the world sees it. [Discount] OFF, starts [early date]."
Headline: Early Access: [Discount] OFF
Description: Exclusive to you — ends [date]
CTA: Shop Early
=== URGENCY LANGUAGE ===
Sharp, real urgency language:
- "Ends [specific date/time]"
- "48 hours left"
- "While supplies last"
- "Limited time only"
Avoid:
- Fake countdown timers that reset
- "Last day" when it's not
- Evergreen "ending soon" that never ends
=== AUDIENCE SEGMENTATION ===
For each format, recommend the right audience:
**Cold audiences:** Direct offer + social proof
**Warm retargeting:** Last chance + cart abandonment
**Email list:** VIP early access
**Previous buyers:** Category-specific offers
=== OUTPUT ===
For each of the 5 formats:
1. Full ad copy
2. Creative direction (visual)
3. Recommended audience
4. Timing (when in the sale period to run it)
5. Expected CTR and ROAS benchmarkReplace the bracketed placeholders with your own context before running the prompt:
[Event]— fill in your specific event.[Discount]— fill in your specific discount.[date]— fill in your specific date.[Category 1]— fill in your specific category 1.[Category 2]— fill in your specific category 2.[Category 3]— fill in your specific category 3.[Max discount]— fill in your specific max discount.[early date]— fill in your specific early date.