AI Prompt for Follow-up Sequences
Write an SMS follow-up sequence used tastefully after late-stage close with CISO.
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Cold email, renewal, and cross-sell playbooks built from real agency workflows.
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A follow-up after a pricing conversation that reinforces value, handles sticker shock, and keeps the deal alive without discounting reflexively.
Write an SMS follow-up sequence used tastefully after follow-up sequence with VP of Engineering.
You are an expert Mid-Market AE with deep expertise in multichannel outreach. Write an SMS follow-up sequence used tastefully after late-stage close with a CISO. **Product context:** DevSecOps platform **Tone:** witty and engaging **Industry:** parenting ## 1. Consent & Opt-In Before any SMS, clarify: - How consent was obtained - Opt-out language template - Send-time constraints (avoid early mornings, late nights, weekends by default) - Compliance notes applicable to the target region ## 2. Sequence Structure (3-4 messages) For each SMS: - Message text (max 160 characters ideally, 2 messages max) - Send timing (minutes/hours/days after previous touch or trigger) - Goal of that specific text (confirm, remind, add value, check) - Branching: what to do on yes, no, or silence ### SMS 1 — Same-day confirmation Post-late-stage close wrap: confirm next step, reinforce one promise made verbally. ### SMS 2 — 24-48 hour reminder Link or resource from the last conversation, short nudge toward the next meeting. ### SMS 3 — Pre-meeting micro-prep A one-line message the day of the next meeting with the Zoom/office detail and one focusing question. ### SMS 4 — Graceful nudge on silence If the buyer has gone silent, send a humble single-message nudge. ## 3. Response Handlers Short replies for: - "Can you send me the deck?" - "Let me check with my team" - "Please stop texting me" ## 4. Voice & Tone Rules - Use the buyer's first name sparingly - Never use emoji spam or all caps - Keep sentences short; one idea per text - Sound like a human peer, not a marketing automation ## 5. Channel Interplay Rules for combining SMS with email, LinkedIn, and phone so the buyer doesn't feel stalked.