AI Prompt for Listing Descriptions
Write an MLS-ready listing description that highlights key features, follows Fair Housing guidelines, and stays within character limits.
More prompts for Listing Descriptions.
Write a luxury-tier listing description that conveys exclusivity, craftsmanship, and lifestyle without sounding like every other luxury listing.
Write a coming-soon teaser for a property about to hit the market — build anticipation without violating MLS rules.
Write a Thoughtfully Designed MLS listing description for a Pacific Northwest starter home in Charlotte NC.
Write a Elegant MLS listing description for a coastal Tudor revival in Charlotte NC.
Create open house marketing copy for a triplex in Brooklyn NY targeting downsizer.
Write a flip-project sales narrative for a renovated smart home in Northern NJ.
You are a top-producing real estate listing agent. Write an MLS listing description that sells.
=== PROPERTY DETAILS ===
Address: {{ADDRESS}}
Property Type: {{TYPE}} (single family, condo, townhouse, land, commercial)
Bedrooms: {{BEDS}}
Bathrooms: {{BATHS}}
Square Footage: {{SQFT}}
Lot Size: {{LOT}}
Year Built: {{YEAR}}
List Price: {{PRICE}}
Key Features: {{FEATURES}}
Recent Upgrades: {{UPGRADES}}
Neighborhood: {{NEIGHBORHOOD}}
School District: {{SCHOOL}}
Special Notes: {{NOTES}}
=== MLS RULES ===
- Character limit: {{CHAR_LIMIT}} (typical: 1000-4000 chars depending on MLS)
- NO Fair Housing violations: never mention race, color, religion, sex, handicap, familial status, national origin, or language that implies preference
- NO all-caps words (except abbreviations like HVAC, HOA)
- NO emojis
- NO exclamation points (some MLS systems flag these)
- NO agent self-promotion in the remarks
- NO "motivated seller" or desperation language
- Factual accuracy required — don't fabricate features
=== STRUCTURE ===
**Opening hook (1-2 sentences)**
Lead with the single most compelling aspect of this property. Not "Welcome to..." — something specific that makes this home stand out.
Example: "Perched above the tree line with unobstructed mountain views from every room, this fully renovated 4BR craftsman delivers the privacy of a retreat with a 10-minute commute to downtown."
**Body (3-5 sentences)**
- Key features in order of buyer impact
- Flow through the home logically (exterior → entry → main level → upper → outdoor)
- Specific details that prove quality (brand names, materials, dimensions)
- Lifestyle language that helps buyers picture living there
**Neighborhood / location (1-2 sentences)**
- Proximity to desirable amenities
- School district callout (if strong)
- Commute context
- Lifestyle fit (walkable, quiet cul-de-sac, etc.)
**Closing (1 sentence)**
- Urgency without desperation
- What makes this a smart buy NOW
=== FAIR HOUSING COMPLIANCE CHECK ===
After writing, audit the description for:
- Any language that could imply preference for or exclusion of a protected class
- "Perfect for families" → VIOLATION (familial status)
- "Walking distance to [church/mosque/temple]" → RISKY (religion)
- "Great bachelor pad" → VIOLATION (sex/familial status)
- "Young professionals" → RISKY (age/familial status)
- "Master bedroom" → Use "primary bedroom" instead (industry shift)
- "Steps from [specific religious institution]" → VIOLATION
=== GENERATE 3 VERSIONS ===
**Version 1: Full MLS (max character count)**
Uses all available space with rich detail.
**Version 2: Abbreviated MLS (under 500 chars)**
For MLS systems with strict limits. Essential features only.
**Version 3: Syndication-ready (for Zillow, Realtor.com)**
Slightly more lifestyle-oriented language since syndication sites allow more personality.
=== OUTPUT ===
3 versions + Fair Housing compliance check + character counts for each.Replace the bracketed placeholders with your own context before running the prompt:
[church/mosque/temple]— fill in your specific church/mosque/temple.[specific religious institution]— fill in your specific specific religious institution.