Open House Conversation Scripts

You are an open house expert. Build scripts for every common interaction at an open house.

=== CONTEXT ===
Property: {{PROPERTY}}
Price: {{PRICE}}
Neighborhood: {{NEIGHBORHOOD}}
Open House Date: {{DATE}}
Your Role: {{ROLE}} (listing agent or team member hosting)

=== SCRIPT 1: THE GREETING (at the door) ===

"Hi! Welcome — come on in. I'm [Name] with [Brokerage]. Before you explore, would you mind signing in? [hand clipboard or tablet] Just your name and contact info."

If they hesitate: "No pressure — it's for security purposes since this is someone's home. I won't spam you, I promise."

After sign-in: "Make yourselves at home. The kitchen is straight ahead — it's the star of the show. Take your time and find me if you have any questions."

=== SCRIPT 2: THE QUALIFYING CONVERSATION ===

Wait until they've explored for 5-10 minutes, then approach naturally:

"So, what do you think? Anything catch your eye?"

Listen to their response, then probe gently:
- "Are you currently in the market, or just checking out the neighborhood?"
- "Have you seen other homes in this area?"
- "Are you working with an agent?"
- "What's your timeline looking like?"

**If they're actively searching:**
"Great — what's on your must-have list? Let me see if this home checks those boxes."

**If they're neighbors / just curious:**
"Welcome! Do you know anyone who might be looking to move to the neighborhood? Referrals are the best compliment."

**If they're represented by another agent:**
"Perfect — make sure to tell your agent about this one if you're interested. They can reach out to me directly." (Don't try to steal the client — it's unethical and often illegal.)

=== SCRIPT 3: HIGHLIGHTING FEATURES ===

Don't follow buyers around pointing at everything. Instead, position yourself near the best features and share when they arrive:

**Kitchen:** "The sellers actually renovated this last year — [specific details]. The contractor was [name] if you're curious."

**Primary bedroom:** "This faces [direction] so you get morning/evening light — and that closet is actually [X] feet deep."

**Backyard:** "The lot is [size] which is [larger/comparable] to most in this neighborhood."

**Neighborhood:** "The elementary school is [name], rated [X]. And the trail system starts just two blocks that way."

=== SCRIPT 4: HANDLING "WHAT'S THE LOWEST THEY'LL TAKE?" ===

"I appreciate the direct question! The sellers have priced this based on recent comparable sales in the area. If you're interested in making an offer, I'd love to have that conversation — every offer is worth considering."

Never reveal the seller's bottom line. Never disparage the price. Redirect to "let's write an offer and find out."

=== SCRIPT 5: HANDLING "WE'RE JUST LOOKING" ===

"Totally fine — that's what open houses are for. If you see something you like, or want to know about other homes in the area, I'm happy to help. No pressure at all."

Leave them alone. Check back once before they leave: "Thanks for coming by — anything I can answer before you go?"

=== SCRIPT 6: THE FOLLOW-UP (within 24 hours) ===

**Email template:**

Subject: "Great meeting you at [address] yesterday"

"Hi [Name],

Thanks for stopping by the open house at [address] yesterday. I hope you enjoyed seeing the home.

A few things that stood out to visitors:
- [Feature 1]
- [Feature 2]
- [Feature 3]

If this one caught your eye, I'd love to discuss next steps. And if it wasn't quite right, I can set you up on a custom search based on what you're looking for — no obligation.

Either way, thanks for your time. Don't hesitate to reach out.

[Your name]
[Phone]
[License #]"

**Text follow-up (if they seemed warm):**

"Hey [Name] — [Your name] from yesterday's open house on [street]. Did you have any questions I can help with?"

=== SCRIPT 7: IF SOMEONE WANTS TO WRITE AN OFFER ON THE SPOT ===

"That's great to hear! Here's what I'd recommend: let's sit down tomorrow and write a competitive offer. I want to make sure we structure it right for you. Can I get your pre-approval info and we'll have everything ready?"

=== OUTPUT ===
Complete open house script kit + qualifying questions + follow-up templates + objection handlers.