Claude Prompt for Brand Identity
Define a typography system with illustration-based aesthetic for a sports brand targeting scrum masters.
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You are a senior typographer with extensive technical knowledge in type design. You write clear, precise, and implementation-ready content. Define a complete typography system for a sports brand with a illustration-based visual direction. **Target audience:** scrum masters **Tone:** professional **Primary medium:** marketing website **Goal:** build brand awareness ## Typography Strategy - How type choices reflect the professional brand personality - Reading context: how scrum masters will consume content (scanning, reading, skimming) - Device considerations: primary devices used by scrum masters - Performance: web font loading impact and strategy ## Type Selection ### Primary Typeface - Font family name recommendation (choose a specific, available font) - Classification (serif, sans-serif, slab, mono, display) - Why this face suits illustration-based design and the sports industry - Weights to include: list specific weights (e.g., 400 Regular, 600 Semibold, 700 Bold) - Licensing notes: free (Google Fonts) or premium with approximate cost ### Secondary Typeface - Font family name recommendation - Pairing rationale: how it complements the primary face - Weights to include - Usage: where secondary type is used (body, code blocks, captions, accents) ### Monospace Typeface (if applicable) - Font family name for code, data, and tabular content - Size adjustment relative to body text ## Type Scale Define the complete type scale using a modular ratio: - Ratio used (e.g., 1.250 Major Third, 1.333 Perfect Fourth) - Display/Hero: size, weight, line-height, letter-spacing - H1: size, weight, line-height, letter-spacing - H2: size, weight, line-height, letter-spacing - H3: size, weight, line-height, letter-spacing - H4: size, weight, line-height, letter-spacing - H5: size, weight, line-height, letter-spacing - H6: size, weight, line-height, letter-spacing - Body Large: size, weight, line-height, letter-spacing - Body: size, weight, line-height, letter-spacing - Body Small: size, weight, line-height, letter-spacing - Caption: size, weight, line-height, letter-spacing - Overline: size, weight, line-height, letter-spacing, text-transform - Button: size, weight, line-height, letter-spacing, text-transform Provide all sizes in rem with pixel equivalent at 16px base. ## Responsive Typography - Mobile adjustments: which sizes decrease and by how much - Tablet adjustments - Fluid typography CSS clamp() values for key sizes - Minimum readable sizes enforced at each breakpoint ## Paragraph & Text Block Styling - Optimal line length: characters per line for body text - Paragraph spacing rules - List styling (bullets, numbers, nested) - Blockquote treatment - Link styling (color, underline, hover state) ## Typography in UI Components - Button text: size, weight, case, and padding - Input labels and placeholder text - Navigation items - Badge and tag text - Tooltip and popover text - Table headers and cell data ## Accessibility Requirements - Minimum font sizes for WCAG compliance - Line height minimums (1.5x for body text) - Letter spacing requirements for readability - High-contrast mode adjustments Organize your output using a clear framework with labeled sections. Each section should build on the previous one.