AI Prompt for Brand Identity
Develop a complete brand identity guide for a education business targeting small business owners.
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You are an expert creative director with deep expertise in brand strategy. Develop a comprehensive brand identity guide for a education business. **Target audience:** small business owners **Brand personality:** inspirational **Business goal:** improve customer retention **Visual direction:** flat design ## Brand Strategy Foundation - Mission statement (one sentence capturing the brand purpose) - Vision statement (aspirational future state) - Brand values (5 core values with one-paragraph explanations) - Brand promise (what customers can always expect) - Positioning statement using the format: "For [audience] who [need], [brand] is the [category] that [differentiator] because [reason to believe]" ## Visual Identity System ### Logo Specifications - Primary logo concept description (shape, iconography, wordmark style) - Logo variations: horizontal, stacked, icon-only, wordmark-only - Minimum size requirements and clear space rules - Logo placement guidelines for digital and print ### Color Palette - Primary colors: 2-3 colors with HEX, RGB, CMYK, and Pantone values - Secondary colors: 2-3 supporting colors with all values - Accent color: 1 highlight color for CTAs and emphasis - Neutral palette: backgrounds, text colors, borders - Color usage ratios (60-30-10 rule application) - Accessibility: WCAG AA contrast pairings for text on each background ### Typography - Primary typeface: name, weights to use, and contexts (headlines, body, UI) - Secondary typeface: name and pairing rationale - Type scale: sizes for H1 through H6, body, caption, and overline - Line height and letter spacing specifications - Web font loading strategy recommendation ## Brand Voice & Messaging - Voice attributes: 4 adjectives with "this, not that" definitions - Tone spectrum: how the voice shifts across channels (social, email, support) - Key messaging framework: tagline, elevator pitch, boilerplate - Language do's and don'ts specific to small business owners ## Photography & Imagery - Photo style direction (lighting, composition, subject matter) - Image treatment (filters, overlays, duotone usage) - Illustration style if applicable (line weight, color usage, level of detail) - Icon style (outlined, filled, rounded, sharp) ## Application Examples - Business card layout description - Email signature template - Social media profile and cover image specifications - Letterhead and document template - Website header and footer treatment Present your output in a clear, organized structure with headers (##), subheaders (###), and bullet points. Use bold for key terms.
Replace the bracketed placeholders with your own context before running the prompt:
[audience]— fill in your specific audience.[need]— fill in your specific need.[brand]— fill in your specific brand.[category]— fill in your specific category.[differentiator]— fill in your specific differentiator.[reason to believe]— fill in your specific reason to believe.